PRIVACY POLICY
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Effective Date: 8 August 2026
Sarah Marshall Photography ("we", "our", or "us") is committed to protecting your privacy and handling your personal information in accordance with the New Zealand Privacy Act 2020.
This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your personal information.
Who We Are
Sarah Marshall Photography
Whangārei, Northland, New Zealand
Website: https://www.sarahmarshall.co.nz
Email: hello@sarahmarshall.co.nz
If you have any questions about this Privacy Policy or your personal information, please contact us using the details above.
What Information We Collect
Depending on how you interact with us, we may collect:
- Your name
- Email address
- Phone number
- Business name
- Billing address
- Postal Address for printed products
- Information relating to your photography enquiry
- Booking and appointment details
- Images and photographs we create during your session
- Digital files
- Website usage information (such as pages visited, browser type and IP address through website analytics)
- Marketing preferences.
Why We Collect Your Information
We collect personal information to:
Respond to enquiries
Provide photography services
Process bookings and payments
Deliver galleries and digital images
Communicate about your booking
Send invoices and receipts
Improve our website and services
Send marketing emails where you have given your consent or where permitted by law
Respond to enquiries
Provide photography services
Process bookings and payments
Deliver galleries and digital images
Communicate about your booking
Send invoices and receipts
Improve our website and services
Send marketing emails where you have given your consent or where permitted by law
Email Marketing
If you subscribe to our newsletter, download a resource, or opt in to receive marketing communications, we may send you:
Every marketing email includes an unsubscribe link, and you may unsubscribe at any time. We will stop sending marketing emails promptly after you unsubscribe.
We will never sell or rent your email address to third parties.
- Photography tips
- Business branding advice
- Special offers
- New services
- Promotions
- Seasonal booking opportunities
Every marketing email includes an unsubscribe link, and you may unsubscribe at any time. We will stop sending marketing emails promptly after you unsubscribe.
We will never sell or rent your email address to third parties.
Photography Images
Photographs created during your session may contain personal information.
Images are stored securely and are only used:
Images are stored securely and are only used:
- To deliver your photographs
- For backup purposes
- For administrative records
- For marketing purposes where you have given permission, or where your photography agreement allows this
Sharing Your Information
We only share your information where necessary to operate our business.
This may include trusted service providers such as:
We do not sell your personal information.
This may include trusted service providers such as:
- Studio Ninja (client management)
- MailerLite (email marketing)
- Pic-Time (gallery delivery)
- Stripe or other payment providers
- Xero (accounting)
- Secure cloud storage providers
- Professional IT providers where required
We do not sell your personal information.
Website Analytics & Cookies
Our website may use cookies and analytics services to help us understand how visitors use our website.
- Cookies may collect information such as:
- Browser type
- Device information
- Pages visited
- Time spent on the website
How We Protect Your Information
We take reasonable steps to protect your personal information from:
- Loss
- Unauthorised access
- Misuse
- Disclosure
- Alteration
How Long We Keep Information
We keep personal information only as long as reasonably necessary for:
- Providing our services
- Business record keeping
- Tax and legal obligations
- Resolving disputes
- Maintaining image archives
Accessing or Correcting Your Information
Under the New Zealand Privacy Act 2020, you have the right to:
- Request a copy of the personal information we hold about you
- Ask us to correct inaccurate information
- Request further information about how your information is being used
Third-Party Websites
Our website may contain links to other websites.
We are not responsible for the privacy practices of external websites and encourage you to review their privacy policies.
We are not responsible for the privacy practices of external websites and encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal obligations.
The latest version will always be available on our website.
The latest version will always be available on our website.
Conatct Us
Sarah Marshall Photography
Whangārei, Northland, New Zealand
Email: hello@sarahmarshall.co.nz
Website: https://www.sarahmarshall.co.nz
Whangārei, Northland, New Zealand
Email: hello@sarahmarshall.co.nz
Website: https://www.sarahmarshall.co.nz
Artificial Intelligence (AI)
We may use software that incorporates artificial intelligence (AI) to assist with parts of our photography workflow. This may include image culling, colour correction, portrait retouching, skin refinement, background removal or replacement, object removal, generative fill, white backdrop creation, slideshow generation, and other editing or workflow automation features available within software such as Adobe Lightroom, Adobe Photoshop, Evoto, Pic-Time, or similar professional editing platforms.
AI is used as a tool to improve efficiency and support our editing process. Final creative decisions, image selection, and quality control remain the responsibility of Sarah Marshall Photography and, where required, trusted human editors. We do not use AI to create false representations of our clients or materially alter a person's appearance beyond the level reasonably expected in professional photographic retouching unless specifically requested by the client.
AI is used as a tool to improve efficiency and support our editing process. Final creative decisions, image selection, and quality control remain the responsibility of Sarah Marshall Photography and, where required, trusted human editors. We do not use AI to create false representations of our clients or materially alter a person's appearance beyond the level reasonably expected in professional photographic retouching unless specifically requested by the client.
Social Media & Portfolio Use
We may share selected photographs on our website, social media channels, printed marketing material, or other promotional platforms only where you have given permission, or where such use is permitted under the terms of your photography agreement. If your booking or contract specifies that your images are to remain confidential, or you request that your photographs are not used for marketing purposes, we will respect those wishes.
Our social media channels may include platforms such as Facebook, Instagram, LinkedIn, or other relevant platforms used to showcase our work.
Our social media channels may include platforms such as Facebook, Instagram, LinkedIn, or other relevant platforms used to showcase our work.
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